Surveillance Pricing: What Retailers Know About You and How to Fight Back

As surveillance pricing raises concerns about how retailers use personal data to influence what consumers pay, Privacy Bee CEO Harry Maugans joins FOX 29 Philadelphia to explain how digital price tags, facial recognition, data brokers, and AI can enable companies to adjust prices based on a shopper’s personal circumstances and purchasing behavior.

Maugans also warns about companies using personal data to maximize profits and discusses what consumers can do to fight back like removing their personal information from data brokers.

He also highlights how Privacy Bee’s free scan and removal guides can help consumers identify and reduce their personal information exposure on data broker sites.